Nailing down a great name for your Massachusetts LLC can be challenging.
You want the name to be unique and easy to remember while being legally acceptable and conveying what your business does. You also want it to be SEO-friendly so that it can easily be found on Google. That’s a lot of boxes to check.
And even if you’ve already found the perfect business name, you need to make sure it’s available. That takes several steps, as detailed in this handy guide.
Massachusetts LLC Entity Search
The most important consideration when choosing an LLC name in Massachusetts is to make sure it’s available and legally acceptable. Here’s how to confirm you can use your preferred business name.
1. Check for availability in Massachusetts
Go to the Massachusetts Secretary of State website and enter your business name.
You should also search for similar business names, as you don’t want a name that can be easily confused with other businesses in Massachusetts.
2. Check Massachusetts’ LLC name regulations
In Massachusetts, your LLC name must include the phrase “limited liability company” or one of the following abbreviations (LLC or L.L.C., Ltd., Ltd or Limited). In addition, it cannot have words that could confuse your Massachusetts LLC with a government agency.
Additionally, your business name must be distinguishable from all other business names in Massachusetts and cannot include words like bank, insurance, or university without state approval.
3. Check Trademarks
Check with the US Patent and Trademark Office to ensure the name has not been trademarked and is thus available nationally.
4. Check domain name availability
You’ll want to make sure the domain name is available. You can check at a site like GoDaddy.com and use .com or .org, as those give your business more credibility.
5. Google it
Do a Google search to ensure the name is not being used in the U.S. or internationally. This is particularly important if you plan to have a strong online presence for your business.
Once you’ve confirmed these, it’s a good idea to reserve the name with the state.
How to File a Massachusetts LLC Name Reservation
To reserve an LLC name in Massachusetts, start by visiting the Secretary of the Commonwealth website and downloading the form. You cannot file online, only in person or by mail, to:
Secretary of the Commonwealth
One Ashburton Place, Room 1717
Boston, Massachusetts 02108-1512
The cost to file a name reservation in Massachusetts is $30. Once your application is processed, your LLC name will be reserved for 60 days.
Doing Business As (DBA)
You may want to do business under a name other than your LLC name. You’ll need to register a “doing business as” or DBA name. There are two main reasons you might want to use a DBA.
- Suppose you want to add new product lines. For example, if your business name is “JJ’s Waffles,” you want to expand and offer “JJ’s Muffins.” You can have multiple DBAs under the umbrella of your one LLC.
- When you have a DBA, you can have a business bank account under that name. So if you add “JJ’s Muffins,” customers can pay “JJ’s Muffins,” and you can deposit those payments into the bank account with that name.
In Massachusetts, DBA names are not registered with the state but instead with your county clerk. Fees and procedures vary by county but are typically between $30 and $65.
In Closing
Choosing a business name is crucial to entrepreneurial success, so if you’ve found a good one, don’t let somebody else get it. Instead, just take the steps detailed above to ensure it’s available and legally acceptable before nailing it down.
You don’t want to run into an issue later that could impact the success of your business.