How to Choose an LLC Name

Choosing a name is a crucial step for any business. The name of your limited liability company (LLC) is how people will identify it, so it helps to keep it simple and memorable. 

You’ll want to pick a name that sums up your products, services, and mission as concisely as possible. Read on to learn more about choosing the right business name, making sure it’s available, and making it your own. 

Understand the Naming Requirements

Each state has specific rules regarding LLC names. Start by visiting your state’s Secretary of State website to understand the naming guidelines. These rules often include requirements about the use of certain words, prohibited terms, and the need for the name to be distinguishable from existing businesses.

To check if your desired business name is available in the state where you plan to start your company, select your state from the list below. Once you click on your state, you will find detailed instructions on how to verify name availability, ensuring that the business name you want isn’t already registered.

Certain words and phrases are often restricted or prohibited. These might include terms like “bank,” “insurance,” or “university,” which may require additional approvals or be reserved for specific types of businesses. Ensure your proposed name does not include any of these restricted terms.

Your LLC name must be unique and not easily confused with existing business names in your state. Conduct a thorough search in the state’s business name database to confirm that your desired name is available.

Most states require LLC names to include an identifier such as “LLC,” “L.L.C.,” or “Limited Liability Company.” This identifier signals the business structure to clients, creditors, and other entities.

Brainstorm Name Ideas

Think about what your business offers and try to incorporate elements of your niche or specialty into the name. This can help potential customers quickly understand what your business is about.

Your LLC name should resonate with your target audience. Consider the preferences and interests of your ideal customers when brainstorming names.

Including relevant keywords in your business name can improve your visibility in online searches and make it easier for customers to find you.

Analyze the names of competitors in your industry. This can provide inspiration and also help you identify naming trends or gaps that you can exploit.

Leverage online name generators, thesauruses, and other creative tools to help brainstorm unique and memorable name ideas.

Choose a Memorable and Unique Name

A name that is easy to remember and pronounce will be more effective in marketing and word-of-mouth referrals. Avoid complex or obscure words.

Your LLC name should be distinct and stand out from the competition. A unique name will make it easier to create a strong brand identity.

Generic names can be easily forgotten, and overly descriptive names might limit your business’s growth or diversification. Aim for a balance that captures your brand’s essence without being too limiting.

Confirm the Name’s Availability

Once you’ve settled on a good name, the next step is performing a business name search in your state to ensure another business hasn’t already taken the name. 

It’s important not to skip this step because if you register a name already registered, your application will be rejected, and you’ll need to start the process again. If you have a sole proprietorship, your business name must be yours unless you register a DBA name. 

First, do a business name search on your state’s relevant website, usually the Secretary of State’s website. Next, check your state’s LLC naming regulations to ensure you comply. 

You should also make sure the name is not trademarked. Instead, check with the US Patent and Trademark Office to make sure your desired business name is available nationally. 

You should also check to see if the domain name is available, which you can do on a site like GoDaddy. For example, you’ll want a .com domain name rather than .org or .co to give your business more credibility. 

Finally, do a Google search to ensure the name is not being used in the U.S. or internationally. This is particularly important if you plan to have a strong online presence for your business.  

Once you know it’s available, you can reserve the name with your state using their name reservation form. 

DBA Names

DBA is an acronym for “doing business as” and refers to an alternative business name you file at the local or state level. A DBA, also known as a fictitious or trade name, allows a business to operate under a name other than its official legal name. 

For instance, if you run “Jane’s T-shirts” and want to start selling shoes, you might file for a DBA called “Jane’s Shoes.” 

Creating a DBA does not impact taxes and is not a legal entity or structure like a corporation or LLC. However, if you operate your business as a sole proprietorship or a partnership, you must operate under your name unless you register a DBA. It’s standard in most states to file a DBA with your county or municipality where the business operates, but in some states, it’s filed at the state level. 

Also, in some states, a DBA will not give your business exclusive rights to that name. Some states allow multiple businesses to use the same DBA name, so it’s a good idea to check the laws in your state. 

Though DBAs do not offer liability protection like LLCs, there are still some good reasons to file a DBA. For one thing, if you come up with a DBA that’s more attractive than your official business name, it might help you generate more business. 

Also, if you’re preparing to offer a new line of products, a DBA will help you differentiate your brands while keeping all your products under one official business entity.

Register the LLC Name

Once you have chosen your LLC name, you will need to file the Articles of Organization with your state’s Secretary of State office. This officially registers your LLC and secures your business name.

There are usually fees associated with filing the Articles of Organization. Be sure to budget for these expenses and pay them promptly to avoid delays.

For added protection, consider registering your LLC name as a trademark. This can prevent other businesses from using a similar name and protect your brand at a national level.

Additional LLC Naming Tips

A simple, catchy name makes it easy for your customers to recommend your products to others. Generally, names that are easy to say and spell are better than complex names. Think of “Amazon,” “Google,” and “Apple.” 

Your business name should be relevant to your product or service offerings and include relevant keywords to help boost SEO. For example, you use the word “fashion” when naming a clothing company.

If you have plans to expand, consider using a name that can grow with you. For example, if you’re starting a T-shirt business but have plans to offer more items, a name like “Star Apparel” is better than “Star Tees.”

If you’re stumped, checking in with family and friends for good ideas never hurts. You could also ask former colleagues and poll potential customers on social media.

You May Also Wonder:

Can I change my LLC name after registration?

Yes, you can change your LLC name after registration. This process is known as filing for a “Certificate of Amendment” or “Articles of Amendment” with your state’s Secretary of State office. There is typically a fee associated with this filing, and you must ensure that the new name complies with state naming guidelines and is distinguishable from other business names.

Can I use my personal name as the LLC name?

Yes, you can use your personal name as the LLC name. However, it is essential to consider the branding implications. Using a personal name might limit your business’s ability to expand or be less descriptive of your services. Additionally, you still need to comply with state naming requirements, including using the appropriate LLC identifier.

Can I use a name that is already in use in another state?

In most cases, you can use a name that is already in use in another state, as long as it is not registered in your state and is not a federally registered trademark. However, it’s advisable to conduct a thorough search to ensure that the name is not trademarked and does not violate any branding rights of existing businesses.

Do I need to register my LLC name as a trademark?

Registering your LLC name as a trademark is not a legal requirement, but it is highly recommended if you want to protect your brand at a national level. A registered trademark provides exclusive rights to the name and can prevent other businesses from using a similar name, offering legal protection against infringement.