New Jersey LLC Name Search

Nailing down a great name for your New Jersey LLC can be challenging. 

You want the name to be unique and easy to remember while being legally acceptable and conveying what your business does. You also want it to be SEO-friendly so that it can easily be found on Google. That’s a lot of boxes to check.   

And even if you’ve already found the perfect business name, you need to make sure it’s available. That takes several steps, as detailed in this handy guide.   

New Jersey LLC Entity Search 

The most important consideration when choosing an LLC name in New Jersey is to make sure it’s available and legally acceptable. Here’s how to confirm you can use your preferred business name. 

1. Check for availability in New Jersey

Go to the New Jersey Department of the Treasury website and enter your business name. 

You should also search for similar business names, as you don’t want a name that can be easily confused with other businesses in New Jersey.

2. Check New Jersey’s LLC name regulations

In New Jersey, your LLC name must include “limited liability company,” an abbreviation (LLC or L.L.C.), and you cannot have words that could confuse your LLC with a government agency.

Additionally, your business name must be distinguishable from all other business names in the state and cannot include words like bank, insurance, or university without state approval.

3. Check Trademarks

Check with the US Patent and Trademark Office to ensure the name has not been trademarked and is thus available nationally. 

4. Check domain name availability

You’ll want to make sure the domain name is available. You can check at a site like GoDaddy.com and use .com or .org extensions, as those give your business more credibility.

5. Google it

Do a Google search to ensure the name is not being used in the U.S. or internationally. This is particularly important if you plan to have a strong online presence for your business.  

Once you’ve confirmed these, it’s a good idea to reserve the name with the state. 

How to file a New Jersey LLC Name Reservation

To reserve an LLC name in New Jersey, start by visiting the New Jersey Department of Revenue website to download the form. Unfortunately, you cannot file online, only by mail.

You’ll mail the form to:

NJ Division of Revenue
PO Box 308
Trenton, NJ 08646

Doing Business As (DBA)

Even after all this work, at some point, you may want to do business under a name other than your LLC name. First, you’ll need to register a “doing business as” or DBA name. There are two main reasons you might want to use a DBA.

• Suppose you want to add new product lines. For example, if your business name is “JJ’s Waffles,” you want to expand and offer “JJ’s Muffins.”  You can have multiple DBAs under the umbrella of your single LLC. 
• When you have a DBA, you can have a business bank account under that name. So if you add “JJ’s Muffins,” customers can pay “JJ’s Muffins,” and you can deposit those payments into the bank account with that name.

In New Jersey, a DBA is known as an alternate name. To register an alternate name in New Jersey, go to the Department of Revenue and Enterprise Services website and select “File an Amendment or Alternate Business Name.”

Complete the online form and then go to payment. The fee is $50, and your registration will be good for five years. 

In Closing

Choosing a business name is crucial to entrepreneurial success, so if you’ve found a good one, don’t let somebody else get it. Instead, just take the steps detailed above to ensure it’s available and legally acceptable before making the name yours. 

You don’t want to run into an issue later that could impact the success of your business.